Another reason why private college admissions counseling helps many students

Tom Bottorf, of GetCollegeFunding, makes a simple but important point in a recent article on college funding. Most high school counselors do not understand the basics of college financial aid and as a result get students and parents involved in the search for the right college too late in the process. Finding the right college means the best college for a particular student’s needs that does not cost more than is necessary. Unfortunately, as I have pointed out in the past, this failure to understand basic college financial aid works to the disadvantage of the student and their family in the form of paying too much for a college.

Most good private college consultants have a good working knowledge of not only how college financial aid works but also how to utilize this knowledge to help a family find a college that does not cost more for that family than necessary. This often means that a family that hires a private college consultant pays less for college in the long run than a family without such help.